Media RSS, XML and Podcasting
"Traditional media (whether in print, radio, or television) has rested on the assumption that viewers want highly-produced content bundled and pushed to them, but the emergence of RSS with embedded audio has flipped this relationship on its head as viewers have been empowered to efficiently pull personalized content from sources they trust - and often not from traditional content producers. No sooner had the most innovative traditional print and online publishers achieved some level of comfort with RSS, along came Media RSS and "Podcasting" with a disruptive RSS-based delivery medium for audio content. The relatively recent and exponential rise of Media RSS is an example of grassroots media creating value in a medium that might have seemed "safe" to traditional broadcasters - until now." (www.syndicate.com)

Podcasting is a recent development. Derived from the blend of iPod and Broadcasting. People use Podcasts to listen to audio content when they want to (time shifted listening) on portable mp3 players or iPods. You get Podcasts by "subscribing" to a podcast feed (an XML file) Ð it is like subscribing to a newspaper Ð you subscribe once but instead of a newspaper being delivered to your door, newly published Podcasts are automatically downloaded to your computer.

Advertising Opportunities. There are several ways for advertisers to take advantage of this new technology. Advertisers can sponsor radio shows tailored to specific audiences. Radio spots can be inserted into the radio show. Advertisers can sponsor a website featuring different podcasts tailored to their target audiences interest. Advertisers can have their products or services integrated into a show as in Product placement in a movie or TV show. Once a person subscribes to a Podcast, their computer will automatically seek out and download new shows as they are produced and uploaded. New shows can be made available on a daily, weekly or monthly basis É the schedule depends on the advertisers marketing goals.

We handle all aspects of Podcasting: Podcasting is a new method of audio distribution and requires a different approach from the traditional radio advertising model. We can help. We handle all aspects of Podcasting including concepting, script writing, casting the right voices, tailoring the show for this new medium, recording and mixing the show, converting the show to a Podcastable format, uploading the Podcast, hosting the show online, scheduling the uploading of the shows and managing the bandwidth required for Podcasting and monitoring website response statistics.

Let us help you enter the world of Podcasting. Call Roy at 212-575-4660 or email at kamen@kamen.com.

To see podcasting in action, go to marinaspodcast.com